The name immediately brings us to the city from where comes the brand and reminds refined, noble, England-Florentine world. That is why the brand chosen for it’s famous emblem logo "C", which surrounding emblem of Florence. It all began in the '50s, when 20-year-old Romano Boretti, founder and current president of the "Conte of Florence", bought the store CON. TE (Confezione Tessuti Esclusivi), located in the heart of Florence near Ponte Vecchio, Florence's famous bridge. The store, which is designed primarily for wholesale and retail of garments and fabrics in 1958. becomes small specialize company in the production of hats, but this is only the beginning of the youngsters by Conte of Florence.Collection Sping-Summer 2012Collection Autumn-Winter 2011MenLadies